BGA10-7A

Indulge your playful side — an analog BABY-G featuring a color-changing heart motif.

The whimsical and dynamic face design automatically brings something new each day. The colors peeping through the four heart-shaped openings, which change as the color wheel beneath the dial rotates daily, and the colorful date display bring a note of fun to your everyday. You can also change the colors any time by rotating the crown to suit your mood.

Rounded, raised Arabic numerals for an easy read and a seconds hand shaped like Cupid’s arrow piercing the hearts — these uniquely BABY-G design elements bring even more charm and whimsy to this adorable analog watch.

The detachable bezel is totally tough, but easy to use. In a simple matte finish, it lets the heart-themed dial design shine, while protecting the watch glass and crown to stand up to the active moments of your daily life. The bezel can also be easily removed without special tools so you can access the crown to manually change the time, date, or color combination. Even uncover a charming hidden design detail — the heart motif on the side of the case — revealed only when the bezel is off!

More than uniquely charming and colorfully playful, this watch delivers on function, too — with shock-resistant construction, water resistance up to 100 meters, and more, all to keep up with your life adventures.